WHO WE ARE
Amplify Development Company is a team of seasoned real estate professionals with a complementary set of skills and core competencies that span the development and investment management spectrum. Amplify was formed in 2016 and has grown to become a nationally recognized player in the student housing, multifamily, and mixed-use sectors.
Much of our success and growth to date can be attributed to our vast network of programmatic partners and long-term relationships. Having excellent partners has allowed Amplify to stay lean, nimble, and aggressive while expanding our presence and portfolio across the nation.
OUR GUIDING PRINCIPLES
We believe strongly in the importance of setting guiding principles for our organization and we strive to act in accordance with these principles with each decision that we make. That concept has allowed us to gain and maintain the trust of our programmatic partners over the past several years and establish a reputation of integrity and accountability.
CREATING VALUE FOR COMMUNITIES & INVESTORS SIMULTANEOUSLY
Creating value for investors is too often the only focus of many development and investment companies in our industry. We focus on creating value for the landowners, municipalities, and communities that our projects serve, and therefore are able to Amplify the return on investment generated by each of our projects.
TAKE A FULL-CYCLE APPROACH, FROM START TO FINISH
We do not take a “cookie-cutter” approach to the projects we pursue. Each project deserves and demands a unique approach and business plan, and we take pride in establishing that business plan up-front and constantly working to modify it throughout the execution phase of our projects.
ESTABLISH RELATIONSHIPS THAT STAND THE TEST OF TIME
We have been fortunate enough to grow into a nationally recognized player in the real estate industry in a short period of time due largely to our ability to establish lasting relationships with key partners. Those relationships have allowed us to stay nimble and small while continuing to expand our portfolio.
As the Managing Partner and Co-Founder of Amplify Development Company, Alec steers company objectives by monitoring and evaluating the ever-changing market trends in the multifamily and student housing industries. Doing so has allowed Alec to establish Amplify a progressive industry leader in the student housing development and investment sector while keeping the company lean and nimble. Alec is responsible for steering Amplify’s long-term strategic objectives and plays a major role in deal sourcing, establishing and maintaining capital partner and lender relationships, and executing the business plans for each of Amplify’s Developments and Investments. Alec founded Amplify Development Company with his close friend and former USC classmate, Mark Yaghoobi in 2016.
A native of Louisville, Colorado, Alec relocated to Los Angeles, where he graduated with a bachelor’s degree from USC’s Marshall School of Business. He then spent the first 9 years of his career receiving a full cycle education in the shopping center development industry with CenterCal Properties, where he was fortunate enough to work on several amazing projects in Seattle, Portland, San Francisco, Los Angeles, and Park City. The mentorship Alec received during his tenure at CenterCal was invaluable and a big factor in his success in the industry today.
Alec lives in Los Angeles where he enjoys spending time with his wife and young son, Rocky “Raymond” Paddock, is an avid golfer and world traveler.
As a Co-Founder and Managing Partner of Amplify Development Company, Mark is responsible for executing Amplify’s development and value-add projects in the California region as well as building and maintaining relationships with equity partnerships. Mark’s extensive background in entitlement/permit procurement and the construction management process is critical to the success of Amplify’s development and value-add platform.
Prior to co-founding Amplify Development Company, Mark Yaghoobi co-founded MPY, LLC with his brother Patrick Yaghoobi. MPY, LLC, is a multifamily development company specializing in land acquisitions and re-positioning property through creative entitlement solutions and ground up development. MPY acquired and developed a 101-unit market-rate multifamily project in Los Angeles’ Warner Center submarket. Mark served as a primary investor, Managing Partner and Sponsor for the project. In addition to that project, MPY also purchased and developed an 18-unit development in North Hills, CA which was stabilized and recapitalized in Q3 2022.
Mark comes from a Real Estate Family; his father has been a successful developer, contractor, and architect in the multifamily and Real Estate space for over 40 years in Los Angeles, CA.
Prior to MPY and Amplify, Mark worked at Kearny Real Estate Company and Starwood Capital Group where he worked on numerous asset classes ranging from distressed debt portfolios to industrial and residential developments nationwide.
Mark graduated in 2011 from the Marshall School of Business at the University of Southern California with a Bachelor of Science in Business Administration and a concentration in Real Estate Finance.
Patrick specializes in sourcing new acquisition opportunities for Amplify Development Company and navigating the complex entitlement CEQA processes in California, and other markets Amplify works in.
Prior to co-founding Amplify Development Company in 2017, Patrick Yaghoobi co-founded MPY, LLC with his brother Mark Yaghoobi. At MPY, Patrick has spearheaded $10.5M of acquisitions in land and development projects including a four-parcel lot assemblage acquisition in the Warner Center, consisting of a 101-unit mixed-use multifamily development. Patrick began his career working as a Project Manager at FML Development where he has managed all aspects of the entitlement process ranging from General Plan Amendments and Zone Changes to by-right projects for multifamily and retail assets. FML is a family-owned business that was founded by Mark & Patrick’s father and has been in the Yaghoobi Family for 30+ years. FML has been responsible for the development of over 100 units in the San Fernando Valley and Los Angeles Area over the last 30 years.
Patrick currently resides in the San Fernando Valley of Los Angeles.